Popularizing health and wellness through design
Live Blue Prairie Village is designed to bring healthy living initiatives into a one-of-a-kind, retail -store experience. Blue Cross and Blue Shield of Kansas City (Blue KC) sought to separate itself from the perceptions of health insurance companies and demystify health insurance by “selling clarity.” The space accommodates fitness, nutrition, and insurance-driven classes in a comfortable environment, rivaling one’s living room. The branded environment quickly and distinctly communicates the Blue KC brand, communicates the Blue KC mission, and accommodates maximum flexibility to functions happening within.
Location: Prairie Village, KS
Blue KC is taking our leadership position in health and wellness to the next level with Live Blue. Live Blue is a tangible example of our dedication to help the Kansas City community be inspired, be informed and be well.”
David Gentile, Former President & CEO, BCBSKC