Boulevard Tours + Recreation Center
Hosting thousands of beer lovers with a warm welcome
One of Kansas City’s most cherished companies, Boulevard Brewing Co. hosted approximately 60,000 visitors in 2015, however their current space was forcing them to turn away additional visitors and didn’t fully meet their needs. The company acquired a four story building, immediately adjacent to the brewing campus, and selected Helix to transform the space into a new visitor’s center.
Location: Kansas City, MO
Size: 16,000 SF
“We were very conscious of trying to keep that industrial feel and look in everything we did. We used the existing materials as much as possible. For example, we opened up the columns, which had been hidden. We exposed the existing rough concrete ceilings and floors where possible. We used iron and steel. We tried to let the building be what it is and express itself.”
Jeff Krum, President, Boulevard Brewing Company
The first floor consists of an “Experience” area with exhibits about beer and Boulevard, an expanded retail shop and a much larger tasting room. The second floor is devoted to a Beer Hall featuring the brewery’s beers and offering a limited selection of food. Helix worked in conjunction with local artists and craftsman to translate the Boulevard brand throughout the furniture, graphics, exhibits and design details.